Today, we are inundated with presidential polls to assess which candidate is winning and who will become the next occupant of the White House.

Unfortunately, very few are valid barometers as to who is winning, simply because they are not scientific instruments. They are biased and somewhat promotional tactics to generate support for the sponsoring poll developer’s respective candidate.

For a poll to be genuinely scientific, specific criteria increase the probability that the survey is valid, measuring which candidate is winning.

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