Tech billionaire Elon Musk created a stir on his social media platform X on Tuesday when he changed his profile’s display name to “Kekius Maximus” and swapped his profile picture for an image of the famous meme character Pepe the Frog.

In Musk’s new profile picture, Pepe the Frog is wearing ancient Roman armor and holding a video game controller. According to Newsweek, the Kekius Maximus image and name appears to be a cross between Pepe the Frog and the character Maximus Decimus Meridius, which was played by Russell Crowe in the 2000 film “Gladiator.”

Newsweek reported that Pepe the Frog became popular on the message board 4chan during President-elect Donald Trump’s first campaign. In September 2016, the Anti-Defamation League reportedly flagged Pepe the Frog as a hate symbol, calling it the “Alt Right’s favorite meme.”

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