Democrats have long dominated the big-money grassroots door knocking, outspending Republicans in canvassing for voters, The Wall Street Journal reported Sunday, but the Trump campaign knows it has to work smarter, not harder.
“The practical reality is the program devolved to mostly paid staff grinding out door knocking and phones, and it was all about volume, volume, volume, driving as much volume as possible,” strategist for the Trump campaign James Blair told the Journal. “There’s not good evidence that all voter contacts are created equal.”
The Trump campaign had faced liberal media criticism for not having the ground games of his GOP primary rivals, but ultimately it proved correct in its assessment of efficiency and spending, blowing out his GOP rivals in a history primary landslide victory.
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